FIFA World Cup 2026 Sponsors: Complete List of Partners & Supporters
The FIFA World Cup 2026 will be the biggest soccer tournament in history. For the first time ever, 48 teams will compete instead of the usual 32 teams. Three countries will host the event together: the United States, Canada, and Mexico. The tournament runs from June 11 to July 19, 2026.
This massive event needs huge financial support to happen. Major brands from around the world have stepped up as official sponsors and partners. These companies help fund the tournament and make sure fans get the best experience possible.
This guide breaks down every official sponsor of FIFA World Cup 2026. You will learn about the three different sponsorship levels and what each brand brings to the table.
Understanding FIFA’s Three-Tier Sponsorship System
FIFA organizes its sponsors into three main categories. Each tier offers different rights and benefits to the brands involved.
Tier 1: FIFA Partners get global rights to all FIFA events and tournaments. These are the top-level sponsors who pay the most money.
Tier 2: FIFA World Cup Sponsors have global rights but only for the 2026 World Cup. They focus their marketing on this specific tournament.
Tier 3: Regional Supporters and Suppliers work in specific regions or countries. They provide important services but have more limited marketing rights.
Brands in Tier 2 typically spend between $65 million and $95 million for their sponsorship deals. The top-tier partners invest even more than that.
Complete FIFA World Cup 2026 Sponsors Breakdown
| Tier Level | Brand Name | Category | Key Role |
|---|---|---|---|
| TIER 1 FIFA Partners | Adidas | Sportswear | Official match balls and team kits |
| Coca-Cola | Beverages | Drinks and Trophy Tour | |
| Hyundai-Kia | Automotive | Official vehicles and transportation | |
| Visa | Financial | Payment technology | |
| Aramco | Energy | Energy sector partner | |
| Lenovo | Technology | Computing solutions | |
| Qatar Airways | Airlines | Global airline partner | |
| TIER 2 World Cup Sponsors | Anheuser-Busch InBev | Alcoholic Beverages | Official beer (Budweiser/Michelob Ultra) |
| Bank of America | Banking | Financial services in North America | |
| Frito-Lay | Snack Foods | Stadium snacks (Lay’s, Doritos, Cheetos) | |
| McDonald’s | Fast Food | Food service and fan programs | |
| Mengniu Dairy | Dairy Products | Dairy products and Asian market | |
| Unilever | Personal Care | Dove Men+Care products | |
| Verizon | Telecommunications | Network and connectivity services | |
| Hisense | Electronics | TV technology and displays | |
| TIER 3 Regional Supporters | The Home Depot | Retail | Infrastructure and venue development |
| Valvoline | Automotive | Vehicle fleet maintenance | |
| Rock-It Cargo | Logistics | Equipment transportation | |
| Diageo | Beverages | Responsible drinking campaigns | |
| Airbnb | Accommodation | Alternative lodging platform | |
| American Airlines | Airlines | North American air travel |
Key Sponsor Highlights
Adidas has been a FIFA partner since 1970. The company makes the official World Cup soccer balls and provides uniforms for many national teams. Adidas brings cutting-edge sportswear technology to the tournament.
Coca-Cola joined FIFA as a sponsor in 1978. The beverage giant runs the famous FIFA World Cup Trophy Tour that travels around the world. This tour lets fans in different countries see the actual World Cup trophy up close.
Hisense became an official sponsor in September 2025. The television manufacturer focuses on display technology and wants to help fans watch the games with the best picture quality possible. This marks Hisense’s fourth World Cup sponsorship since 2018.
Airbnb joined as an official supporter in June 2025. The accommodation platform expects over 380,000 guests to use its service during the World Cup. A study by Deloitte shows this will create a $3.6 billion economic impact for host cities.
American Airlines became the official North American airline supplier in April 2025. The carrier operates more than 2,200 daily flights to World Cup host cities. American Airlines works with Qatar Airways to provide seamless travel for fans coming from overseas.
How Much Can FIFA Earn from the World Cup 2026 Sponsors?
The FIFA World Cup 2026 will break all financial records for soccer tournaments. The numbers explain why the biggest brands in the world want to be sponsors.
FIFA expects to collect roughly $1.78 billion from marketing and commercial deals. This money comes from partnerships with Adidas, Coca-Cola, Visa and many other global companies. The total sponsorship revenue should land between $2.5 and $3 billion.
The full 2023-2026 cycle will deliver about $11 billion to FIFA. The World Cup 2026 alone accounts for roughly $8.9 billion of that total.
The Money Breakdown:
TV networks pay the most at $3.92 billion for broadcasting rights. The tournament has 48 teams instead of 32. North American time zones let people across the globe watch games at good hours.
Ticket sales and hospitality packages bring in $3.097 billion. Fans can attend 104 matches at 16 different stadiums across three countries.
Marketing and sponsorship deals add up to $2.693 billion. That number jumped $927 million compared to the previous tournament.
FIFA takes these earnings and puts them back into soccer development worldwide. The FIFA Forward 3.0 program sends $2.25 billion to soccer federations around the globe. Each member federation gets $1.5 million to grow the sport in their region.
Sponsors write these big checks because they connect with 5 billion viewers. Their logos and ads show up in over 700 billion interactions on every platform.
FIFA World Cup 2026 Fast Facts
| Tournament Details | Information |
|---|---|
| Tournament Dates | June 11 – July 19, 2026 |
| Number of Teams | 48 teams (first time ever) |
| Total Matches | 104 matches |
| Host Countries | United States, Canada, Mexico |
| Host Cities | 16 cities across 3 countries |
| Final Match Location | MetLife Stadium, New York/New Jersey |
| Total Economic Impact | $13.9 billion |
| Sponsorship Revenue | $2.5 – $3 billion projected |
| Expected Global Audience | Over 5 billion viewers |
| US Host Cities | 11 cities |
| Mexico Host Cities | 3 cities |
| Canada Host Cities | 2 cities (Toronto and Vancouver) |
How Sponsors Improve Your World Cup Experience
These sponsorship deals directly benefit soccer fans. The Home Depot helps build and improve stadium facilities so you get better seating and amenities. American Airlines and Airbnb make travel and accommodation easier for fans traveling to matches.
Technology sponsors like Hisense and Lenovo ensure you can watch games with crystal-clear picture quality. Food and beverage sponsors like McDonald’s, Coca-Cola and Lay’s provide refreshments at stadiums and fan zones.
All 16 host cities will have official FIFA Fan Festivals. These free events feature live match screenings, interactive games, food vendors and entertainment. Sponsors fund these festivals and create memorable experiences for fans who don’t have match tickets.
FIFA World Cup 2026 brings together more than 20 major sponsors across three tiers. The tournament represents the biggest commercial opportunity in sports history with $11 billion in total revenue expected.
Legacy brands like Adidas and Coca-Cola join new partners like Hisense and Airbnb to fund and support this historic event.
These sponsorships make the tournament possible while delivering better experiences for the 5 billion fans watching worldwide. Mark your calendar for June 11, 2026 when soccer’s greatest celebration begins.
